parachute New York

A third location for the Venice Beach based luxury linens brand, this store is located in a historic building in SoHo, Manhattan. The palette is soft and welcoming, reflective of the brand’s product offering. A giant cozy built-in sofa upholstered in a variety of Parachute linens allows customers to get a close-up feeling for the fabrics and a beautiful sink provides the perfect place to try out the towels. 

JHID designer for Parachute New York was Kayti Huffman. Local architects were TBD Architecture.

Photos by Claire Esparros, Nicole Franzen, and Matthew Williams